Greater Houston CVB, Messe Duesseldorf North America Partner on Medical World Americas Launch

In a unique collaboration between the Greater Houston Convention & Visitors Bureau and Messe Duesseldorf North America, the two are partnering to launch Medical World Americas April 28-30, 2014, at Houston’s George R. Brown Convention Center.

Germany-based Messe Duesseldorf organizes MEDICA, the world’s largest annual medical trade fair, with more than 4,500 exhibitors and 130,000 attendees, which Medical World Americas will be modeled after, according to show management.

“The Americas represent some of the most significant players, if not the largest and fastest growing, in the global medical market,” said Joachim Schaefer, managing director of Messe Dusseldorf, “and therefore are a natural extension of the MEDICA brand and its commitment to innovation in the international health industry.”

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