Houston CVB, Messe Dusseldorf to Co-launch Medical Show

Messe Dusseldorf North America and the Greater Houston Convention & Visitors Bureau will jointly launch Medical World Americas in April 2014. It will be the second show in two years that the Houston CVB has launched with a partner.

The first was Total Energy USA, launched last October in conjunction with VP International. While Houston is not the first CVB or venue to produce its own shows, it is unusual.

Medical World Americas will be modeled after Messe Dusseldorf’s Medica event, which routinely attracts 130,000 attendees and 4,500 exhibitors to the venue (which venue?) in Dusseldorf, Germany, each year.

Greater Houston CVB President and CEO Greg Ortale spoke with Expo Magazine Executive Editor Michael Hart about the decision to produce shows in partnership with others.

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